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Sales & Marketing: Database Marketing/Analytics
Manager of Business Analytics - The Detroit Lions (Detroit, MI)

Ford Field Management, LLC is Detroit’s premier sports and entertainment destination and is the game day home of the Detroit Lions.  Throughout the year, Ford Field hosts events such as concerts, motorsports, college and high school sports, high school and college graduations, and more.  Ford Field also has space available for conferences, meetings, and banquets.  Ford Field has hosted major events such as Super Bowl XL and the 2009 NCAA Men’s Basketball Final Four.

Ford Field Management and the Detroit Lions currently have a need for a Manager of Business Analytics.  This position is based out of the Ford Field stadium located in Downtown Detroit. This position will report to the Director of Business Strategy & Analytics. We will accept applications for this position until 11:59PM on July 28, 2017.

SUMMARY:

The Manager of Business Analytics will support business operations by being the technical lead in developing analysis for key revenue generating projects. The position will build business cases and provide insights/recommendations based on data analysis, market demand and data modeling to support growth in the following areas:

  1. Business Development – Develop business case studies that highlight proven success stories to help improve future decision making and produce incremental revenue. 
  2. Strategy & Analytics – Analyze trends and make recommendations for ticketing, marketing and operations to ensure business units are continually improving. Consolidate disparate data sources into automated dashboards and reporting tools that aid in generating actionable insights.
  3. Consumer Insights – Conduct research and data analysis to better understand consumer behavior and ultimately drive decisions to provide a better fan experience.
  4. Reporting– Technical lead in the development of key reports, dashboards and analysis to be utilized by business units and senior leadership.

ESSENTIAL FUNCTIONS (including, but not limited to):

The Manager of Business Analytics will have daily responsibilities including, without limitation, the following:

  • Improve upon processes for gathering, storing, and reporting data to provide better recommendations

  • Design new and manage existing predictive/statistical models (i.e. retention, pricing, and consumer behavior) for various projects to optimize business performance and enhance subsequent reporting

  • Develop revenue simulation/forecasting, elasticity of demand and regression modeling

  • Integrate new data sources to support and enhance sales analytics and predictive modeling output

  • Assist in the development of the data warehouse and the connection of new/existing data sources

  • Implement targeting segmentation and marketing automation schemes to assist marketing initiatives

  • Build data models for future marketing impressions and CTR to drive sales to business units

  • Drive initiatives centered on the consumer life cycle (acquisition, on-boarding, engaging, & retaining)

  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels

  • Integrate ticketing database into targeted marketing efforts to boost engagement, open rates, etc.

  • Create conversion funnels based on marketing and advertising spend

  • Deliver qualitative and quantitative customer centric analytics to better understand our fans

  • Structure sales data to analyze and identify improvement opportunities for sales personnel

  • Develop presentations, reports and automated dashboards based on underlying code for leadership

  • Includes daily collaboration with members of the Ticketing department as well as cross-functional teams including IT, Marketing, Finance and Corporate Partnerships, etc.  

  • Complete ad-hoc projects, analysis, and other duties as assigned

     

    GENERAL DUTIES:

  • Conduct regular meetings with staff to exchange information                                                               

  • Will be motivated, reliable, and able to work independently or as part of a team

  • Outgoing and ambitious, looking to be a solution provider and help assist other teams when needed

  • Maintains professionalism when communicating with internal and external contacts

  • Will accurately and efficiently meet deadlines while maintaining a strong attention to detail

  • Will gather and analyze information to develop solutions quickly and effectively

  • Adaptable, persuasive and demonstrate ability to solve problems                                                                    

  • Developed influencing skills and work successfully in cross functional teams

  • Will adjust work schedule to meet departmental demands

  • Maintain appropriate information confidential

  • Will advise supervisor if activity begins to deviate significantly from specified essential functions                                                                                                                                                                          

  • Will accept other responsibilities and duties required by the supervisor consistent with the
    objectives and essential functions of this position. Such responsibilities shall be incorporated
    into the position description if they are ongoing                                                                                             

    QUALIFICATIONS/REQUIREMENTS:

  • Bachelor’s or MBA degree in Business, Computer Science, Statistics or related field required

  • Minimum of 2 years of business intelligence or related experience                                                                                                                                              

  • Experience with R, Python, SQL or other computer programming

  • Experience with Veritix or Ticketmaster ticketing platform

  • Experience building detailed presentations for senior leadership utilizing PowerPoint and CRM

  • Experience working with large volumes of data and cleansing data for analysis

  • Experience in professional sports, particularly sales and marketing is preferred

  • Ability to apply knowledge on predictive modeling, time series analyses, machine learning to solve large scale business problems, to research and create cutting edge solutions.

  • Knowledge of fundamental concepts of marketing, such as positioning, segmentation, consumer behavior, etc.  Understanding digital ecosystems and metrics available for collection and analysis.

  • Ability and willingness to learn and adapt to new programs

  • Collaborative, team-first leader who excels in creating efficiencies in all sales/service processes

  • Results driven and demonstrates a competitive nature in regard to personal goal setting, achievement, and the ability to consistently deliver

  • Highly motivated strategic leader who is a self-starter                                                                                 

  • Strong communication skills, both verbal and written

  • Strong interpersonal and customer relationship building skills

  • Possess a high level of poise and professional demeanor

  • May require work out of both the Ford Field Management Office and the Allen Park Training Facility

    TO APPLY:

    To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.

    Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. NO CALLS or EMAILS PLEASE.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Please describe your previous experience in the sports industry and how you have enhanced growth and advancement for your employer.
2. What immediate impact do you look to make with the Detroit Lions?
3. Please describe your daily approach and describe your assets and skills that make you a quality manager.
4. What are your salary expectations for this position? Candidates who fail to provide an appropriate response will not be eligible for consideration.

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