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Sales & Marketing: Sponsorship Services/Activation
Senior Coordinator, Sponsorship Marketing & Activation - USA Football (Indianapolis, IN)

Senior Coordinator, Sponsorship Marketing & Activation


The Senior Coordinator, Sponsorship Marketing & Activation serves the corporate partnerships/business development department and is responsible for activating sponsorship programs, managing marketing and digital media as part of sponsorship activations, servicing clients, and maintaining positive relationships with USA Football’s existing corporate partners. The right individual will lead sponsorship activation accounts and be the primary lead with their assigned USA Football sponsors.  In addition, this person will oversee USA Football's two major grant programs.

Duties and Responsibilities:

  • Serve as the main point of contact internally and externally for all assigned sponsorship accounts
  • Build and lead in-depth activation plans for sponsors and monitor execution of sponsor contracts
  • Work with USA Football’s marketing, digital, communication, social media and events departments to build out sponsorship programs and activations
  • Proactively develop programs and promotions to create added value for partners as well as assuring each partner sees a positive ROI
  • Develop recap reports for sponsors tracking the success of their partnership
  • Build case studies of successful sponsorships
  • Evaluate current sponsorship assets and activations for opportunities to better align with partner objectives and strategies
  • Actively participate in the sponsorship renewal process
  • Lead the marketing and implementation of USA Football’s grant programs (equipment grants and field building grants)
  • Track and record program data and analytics
  • Support Sr. Manager as required

Skills and Experience Required:

  • 2-5 years of experience in account or client services as it relates to sponsorship marketing and activation
  • Knowledge of the current sponsorship landscape including sponsorship sales and activation methods and trends is necessary
  • Ability to work proactively and independently while leading programs and relationships
  • Organization skills including ability to handle high volume of detail-oriented work
  • Excellent oral and written communication skills
  • Proficiency in Microsoft Office products, especially PowerPoint
  • Experience with digital media or social media is preferred

Education: Bachelor’s degree is required.  Preferred area of studies include Marketing and Sports Management/Administration


  • This is a full-time position located in Indianapolis, IN
  • Employees receive full benefits and paid time off
  • All employees must pass a background screening and provide professional references

About USA Football: USA Football designs and delivers premier educational, developmental and competitive programs to advance and grow the sport. As the sport’s national governing body, member of the U.S. Olympic Committee and organizer of the U.S. National Team for international competition, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school and other amateur players.

Please, no phone calls regarding this posting.
Phone calls cannot be returned. 

Note: When you apply for this job online, you will be required to answer the following questions:

1. What attracted you to USA Football?
2. What do you consider is your greatest strength that would position you as a lead candidate for this position?
3. What is your perfect work environment?
4. What is your available start date?

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