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CRM & e-Marketing Coordinator - Detroit Lions (Detroit, MI)


Ford Field Management, LLC is Detroit’s premier sports and entertainment destination and is the game day home of the Detroit Lions.  Throughout the year, Ford Field hosts events such as concerts, motorsports, college sports, high school and college graduations, and more.  Ford Field also has space available for conferences, meetings, and banquets.  Ford Field has hosted major events such as Super Bowl XL and the 2009 NCAA Men’s Basketball Final Four.

Ford Field Management and the Detroit Lions currently have a need for a CRM & e-Marketing Coordinator.  This position is based out of the Ford Field stadium located in Downtown Detroit.  This position will report to the CRM & Research Manager. 


The CRM & e-Marketing Coordinator will assist with all of the Lions’ data assets including the support and programming of a CRM, data capture, paperless ticket technologies, email marketing, SMS marketing, and marketing research technologies. 


ESSENTIAL FUNCTIONS (including, but not limited to):
The CRM & e-Marketing Coordinator will have daily responsibilities including, without limitation, the following:

  • Will conduct, coordinate and deploy personalized electronic marketing campaigns and report on their results
  • Will build customer and prospect lists for phone, email and direct mail campaigns based on multiple segmentation criteria
  • Work directly with the Partnership Sales, Marketing, Ticket Sales and Ticket Sales Service departments on assisting with their needs with CRM usage, reporting, and data accuracy
  • Developing reports and dashboards to measure the success of CRM campaigns and other projects
  • Will support individual and group training sessions for system adoption



  • Utilize CRM and e-marketing platforms to schedule, design, target and deploy email communications
  • Perform database maintenance duties as necessary, including but not limited to, potential duplicates, conflicting or missing data, and merging records
  • Contribute to CRM’s best practice documents by continually looking for process improvements and new features to share with team members
  • Coordinate data collection processes and insure all data is entered into, tracked and distributed within CRM
  • Assist with research and analytics projects as necessary
  • Responsible for troubleshooting client concerns and facilitating resolutions
  • Will establish and maintain effective working relationships with colleagues and guests

  • Will have the ability to work independently along with the ability and willingness to take direction

  • Will successfully manage multiple priorities in a professional manner and organize work effectively and efficiently

  • Have attention to detail and ability to work with deadlines
  • Will perform other duties as assigned


  • Bachelor’s degree in Marketing, Business, Technology or related field
  • At least 2 years of experience working in ticketing, database marketing, and/or with a CRM system
  • Experience with ticketing and CRM systems, Microsoft Dynamics CRM experience preferred
  • Strong analytical and computer skills, with an emphasis on Microsoft Excel required and basic SQL knowledge preferred
  • Working knowledge of HTML and/or CSS preferred
  • Knowledge of email, web and database technologies
  • A valid Driver’s License and a good driving record
  • Ability to work a flexible schedule including nights, weekends and holidays


To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.

Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. NO CALLS or EMAILS PLEASE.

Equal Opportunity/Affirmative Action Employer

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have experience working with a CRM system? If so, please provide how many years you have worked with the system(s) and what specific system(s) you’ve worked with.

2. Describe your experience working on email marketing campaigns.

3. Do you have experience working with large sets of data, either through a database or another data source? If so, please describe your involvement in managing, analyzing, and reporting to drive a business directive.

4. What is your salary expectation for this position? Candidates who fail to provide an appropriate response will not be eligible for consideration.

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