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Sales & Marketing: Sales & Marketing Management
Senior Marketing Manager - Detroit Lions (Detroit, MI)

The Senior Marketing Manager is responsible for ensuring the Detroit Lions and Ford Field execute a cohesive 360-degree brand and fan marketing plan by developing and managing an annual integrated marketing platform that fulfills and prioritizes the objectives of the Detroit Lions organization and cross-functional departments.


  • Develop and manage the master integrated marketing calendar including but not limited to the following channels: mobile, email, social, direct mail, special events, and personal interactions.
  • Advise on the Lions integrated marketing strategy annually and long term, coordinating objectives across multiple business functions including brand strategy, marketing, ticket operations, corporate partnerships and community relations, leveraging necessary data to support strategy.
  • Serve as primary advisor to multiple business functions on the appropriate campaign objectives and process required to support the campaign strategy, including but not limited to:
    • Define and advise on the appropriate audience, messaging and channel for a campaign based on campaign objectives and defined success metrics.
  • Work closely with the Brand Manager to ensure that all campaign content aligns with the overall Detroit Lions brand vision.
  • Serve as a resource to the partnership business unit and their clients and partners in regard to the ideation and execution of marketing-related strategy, including materials, experiences and activation.
  • Serve as a resource to the ticketing and premium business unit in regard to the creation and execution of marketing-supported season ticket and suite sales strategies.
  • Work closely with the Consumer Relationship Marketing Manager to ensure that the Lions overarching CRM vision is fulfilled via integrated marketing communications to fans.
  • Successfully work with internal teams such as design, editorial, creative, marketing, sales and account management.
  • Collaborate with the digital and social media teams to leverage insights to improve marketing effectiveness.  Leverage insights to develop personalized campaigns and offers.  Test via A/B and multi-variable testing via direct marketing vehicles (email, social media, mobile). Analyze findings and optimize accordingly.
  • Work closely with the Vice President of Marketing to help oversee the brand strategy process, acting as the centralized point of contact for the Detroit Lions external creative agency.  Manage external agency’s annual scope of work and creative services budget.
  • Supervisory responsibilities, oversee other marketing staff as necessary.
  • Other duties as assigned.

Required Qualifications: 

  • Bachelor’s Degree in marketing, communications or business. MBA preferred.
  • Full Microsoft Suite proficiency.
  • 7+ years of consumer marketing experience, including applying marketing principles and techniques for enhanced campaign performance and audience targeting.
  • 5 years’ experience in campaign management.
  • 5 years’ experience in achieving cross-functional team goals through project management.
  • 3 years’ experience working with a creative agency, including developing scope of work agreements and managing creative briefs and timelines.
  • Strong understanding of usability within mobile, email, social and web channels.
  • Experienced in hands-on implementation and results measurement.
  • Demonstrated advanced communication skills including written, verbal and listening.
  • Ability to prioritize workload, take ownership and administer projects.
  • Ability to work a varied, non-standard schedule to include evenings, weekends and holidays.
  • Travel outside of the state may be expected.
  • Ability to successfully pass a background check.

To apply

Please provide a copy of your resume along with a cover letter detailing your interest and related experience to the position.

Due to the high volume of resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. NO CALLS PLEASE.

Equal Opportunity/Affirmative Action Employer

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have at least three years’ experience working with a creative agency?

2. Do you have at least five years’ experience in campaign management?

3. Do you have at least five years’ experience working with cross-functional teams in a project management capacity?

4. Provide an example of a creative marketing project you developed and describe the impact of the project.

5. Please list the marketing channels where you’ve had the most success?

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