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Sales & Marketing: Digital/New Media Sales
Digital Marketing Manager - Cleveland Browns (Berea, OH)

Overview:

The Digital Marketing Manager will support the Marketing team on strategy, development, execution and delivery for internal and sponsored digital marketing and advertising campaigns including website, display, paid social, remarketing, email, search and more. This role is responsible for day-to-day digital campaign management, analysis and reporting with the goals of increasing fan engagement, building brand equity and driving revenue.

Responsibilities:

  • Support the Marketing team through development and coordination of digital campaigns across web, email, display, paid social, remarketing and search
  • Manage and traffic banner and preroll ad inventory; update digital sponsor inventory and obligations
  • Provide campaign analysis, optimization and reporting; ensure all programs are aligned and executed to meet KPIs
  • Work with corporate partnership to summarize and report on digital advertising delivery and performance metrics
  • Support ticket sales through digital campaign development and execution
  • Assist with targeted content marketing to strengthen and grow the Browns brand
  • Execute digital analytics projects
  • Email marketing coordination including building marketing automation campaigns and copy writing
  • Coordinate digital promotions & contests (including Corporate Partnerships)
  • Assist with social media and other Browns digital properties as needed
  • Identify key Social Media Brand influencers in the market, and develop promotional initiatives

Qualifications:

  • 4+ years professional digital marketing experience
  • Strong understanding of the digital landscape
  • Experience managing ad campaigns across display, paid social, remarketing and search
  • Strong data analytics and Excel skills. Tableau experience preferred.  
  • Capable of managing and completing multiple projects and priorities at the same time within a rapidly changing environment

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Sales & Marketing: Ticket Sales
Inside Sales Representative - Cleveland Browns (Berea, OH)

Overview: There are plenty of ways to “get your foot in the door” within the sports industry. But there is only one way to kick down the door and start your career! The Cleveland Browns Inside Sales team offers sales professionals the training, coaching, and environment to establish a successful career in professional sports.

The Cleveland Browns, under the ownership of Jimmy Haslam and the leadership of President Alec Scheiner, have established one of the most dynamic sales teams in professional sports. With newly renovated offices at the Berea practice complex and record growth in ticket sales over the last three years, the Browns are setting the standard in sports industry sales.

Members of the Inside Sales Program receive comprehensive training enabling them to sell a full menu of products including Season Tickets, Group Events, Suites, and Browns Hospitality. The Browns primary focus is to develop and promote the industry’s top performers from within Inside Sales and build successful careers in the sports industry.

Check out this video for a behind the scenes look at the Browns Inside Sales program https://youtu.be/utJ7OL9KoIA

Description: Inside Sales Representatives work 40 hours per week and are responsible for 100 outbound calls each day. New business calls are intended to set appointments at the Browns newly renovated practice complex as well as make sales over the phone with a full menu of ticket products. In addition to day-to-day responsibilities, Inside Sales Representatives attend one networking event each week as well as team promotional events. Game-day responsibilities include prospecting at sales tables, servicing client accounts, and other duties as assigned.

Expectations:

  • High energy and positive attitude
  • Act as a role model within and outside the Cleveland Browns organization
  • Desire for learning and professional development
  • Strong work ethic with a competitive approach to exceeding goals and expectations
  • Meet department productivity standards

Essential Duties and Responsibilities:

  • Contact current and past customers and qualified sales leads to generate new sales
  • Ability to sell and up-sell, including but not limited to: season ticket plans, Browns hospitality and suites, as well as group packages
  • Responsible for working on a computerized ticketing system
  • Mail ticket orders and product information
  • Handle all facets of work associated with incoming customer inquiries for Cleveland Browns season ticket sales
  • Perform other duties as assigned

Experience, Education and Licensure:

  • Bachelor’s Degree
  • Strong customer service focus: project positive, helpful attitude and willingness to go above and beyond
  • Excellent communication skills (verbal and written) and active listening skills
  • Must be proficient in data entry and detail oriented
  • Flexibility to work shifts that include evenings and weekends
  • Ability to work well within a team environment, yet comfortable completing tasks independently
  • Self-starter with the ability to be creative within a structured environment

Knowledge, Skills, and Abilities:

  • Must be computer literate with knowledge of Microsoft Office applications (Word, Excel, Outlook) and demonstrate proficiency utilizing the Internet
  • Must have excellent communication skills, good grammar, voice and diction
  • Must have strong interpersonal skills and a team oriented spirit to provide exceptional service to our Browns fans
  • Ability to understand products and services, research and communicate information and record daily activities in a fast-paced environment

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have experience with sales through a previous job or internship?

2. Do you have the ability to relocate to Cleveland?

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Sales & Marketing: Digital/New Media Sales
Manager Digital & Media Partnerships - Cleveland Browns (Berea, OH)

Summary:

Responsible for generating sponsorship revenue through developing and presenting digital, media and sponsorship proposals, with a heavy emphasis on the digital and media platforms. Spearhead collaboration with sales, activation, and digital/content teams to sell existing and potential clients on custom campaigns. A focus on relationship building and collaboration utilizing a consultative approach to meet the needs of sponsors across our digital properties (club site, mobile site, social platforms, app), media properties (pre-season games, shoulder programming, radio programming, etc.) and team properties (marks, rights, stadium, etc.).

Job Responsibilities:

  • Grow Corporate Partnership Revenue by developing and selling integrated marketing campaigns with a  heavy emphasis on the development of digital and media-focused platforms
  • Work closely with Activation and Corporate Sales team to monetize digital (online/mobile & social), TV and Radio assets with existing partners and new partners 
  • Position requires a thorough understanding of social media and digital platforms, media assets (TV/Radio), ratings and trafficking processes.
  • Identifying, cultivating and securing new media advertisers for Browns digital, TV and Radio programing
  • Review, analyze, forecast, manage and provide reporting on the digital sales assets and media assets
  • Provide digital advertising thought-leadership by staying current with new advertising trends, mandates and best practices. Collaborate with Digital Media & Content/Production Directors to develop new opportunities to secure new clients and/or to grow existing brand advertiser digital revenue.
  • Expertise required in navigating media agency dynamics, as well as a thorough knowledge of campaign buying, digital media planning, pricing models, digital revenue operations, ad networks, trading desks and exchanges.
  • Understand all partner/client goals and marketing objectives, as well as each’s competitive landscape. Coordinate efforts to help achieve these goals & objectives through innovative solutions via integrated marketing platforms
  • Strive to ensure that all elements of partnership agreements are delivered in a first-class manner in accordance with the philosophy of the franchise and within the provisions of the contractual obligations of the organization

Job Qualifications:

  • Minimum of 4 years of digital ad sales and media sales
  • Experience with TV ad sales ideal
  • Bachelor’s Degree 
  • Demonstrate negotiation skills and ability to effectively manage multiple initiatives simultaneously
  • Strong presentation development and speaking skills
  • A positive team member that displays a passion for their craft, an openness to learning, and superior work ethic
  • Prior history of demonstrated sales success
  • Familiar with a digital business and a variety of social media platforms
  • Familiar with football, the NFL, and its fans
  • Strong relationships with local, regional and national media account reps and agencies






 

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Future Notification Only - NFL Teams (Various Locations, US)

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