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Internet/New Media: Social Media
Social Media Manager - Minnesota Vikings (Eden Prairie, MN)

SUMMARY:   The Social Media Manager will manage all Minnesota Vikings social media initiatives through planning, implementation and measurement phases.  This person will have an advanced working knowledge of social networking platforms, will work with key personnel to establish and direct the Vikings social media strategy targeting the goals of fan engagement, ROI, driving sales and social media metrics.


  • Direct all online interactive programs including Facebook, Twitter, blogs, boards, Instagram, YouTube, mobile marketing, etc.

  • Work with appropriate Vikings staff (PR, Marketing, Football, etc.) to help guide presence and serve as organizational “voice” on social networking platforms keeping fans up to date with relevant and “platform appropriate” content; monitor such platforms for timely topics and negative buzz; demonstrate creativity in presenting Vikings brand on such platforms

  • Evaluate and bring perspective to new social media technologies and present pros/cons of each technology in contributing to corporate brand/mission and revenue potential

  • Work closely with the team’s sales & marketing, community relations, public relations, ticketing, stadium ops, MVC (Minnesota Vikings Cheerleaders), Viktor, food/beverage & merchandise sales departments to create and execute social media marketing, promotional and sponsor-related campaigns as needed

  • Maintain current knowledge of, conduct regular research on and monitor other sites (both sport and non-sport) for latest online innovations and technology

  • Evaluate and recommend additional staff, create job description for additional roles, fill positions and manage these direct reports

  • Help moderate Message Boards and Article Commenting and stay abreast of all board activity

  • Manage all corporate blogs from voice/content to timeliness

  • Be involved in the planning and execution of Vikings social media efforts in a highly collaborative environment where participation is expected

  • Other duties as assigned


  • Collaborate with various departments with vested social media interest

  • Flexibility to work long hours, evenings, weekends and willingness to travel

  • Project a professional image in all interactions including fans, corporate partners and Vikings associates


  • Bachelor’s Degree required
  • 3+ years’ experience in New Media, Interactive Marketing, Communications, Journalism or related field
  • Experience working for a professional sports team preferred
  • Must be literate in all social networking platforms
  • Excellent writing, communication and proof reading skills; superior attention to detail
  • Availability to work long, irregular hours
  • Adaptability to a fast-paced environment involving simultaneous projects and multiple supervisors
  • Ability to meet deadlines and think creatively
  • Possesses initiative, passion for new innovation and technology, organization, customer focus, effective communication


CONFIDENTIALITY REQUIREMENTS:  This position may require the individual to have access to confidential records and information.  To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be able to sit or stand for long periods of time
  • Must be able to navigate the stadium on home or away games to access the field, outdoor plaza, press box, locker room, etc.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Will have duties at home and away stadiums, community events and other Vikings events

Note: This position was originally posted on the Vikings employment site. To ensure that your application is considered for this position, please click here to apply for this job on the Vikings employment site.

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