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Sales & Marketing: Sponsorship Services/Activation
Director of Partnership Activation - Minnesota Vikings (Minneapolis, MN)

SUMMARY: The Minnesota Vikings are seeking a Director of Partnership Activation to oversee and manage the logistical implementation of activation services of corporate partnerships.  The duties include but are not limited to, managing the day-to-day partnership logistics with internal departments, as well as with Aramark and SMG.  This individual will also be responsible for recaps and research reporting and will manage the venue/team partnership inventories to ensure all revenue opportunities are exposed as well as fulfilled.  


  • Oversee logistical role of the implementation, activation, reporting and delivery of all marketing partnership agreements

  • Manage Partnership Coordinators, Interns and Innovative Leadership Rotational Program.

  • Facilitate year-end Repucom recaps.

  • Assist in research of partnership best practices for the venue and the team

  • Maintain up-to-date knowledge of industry trends and new media/digital marketing efforts.

  • Works closely with VP and Activation department to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the various projects and deliverables.

  • Develop special projects including game day hospitality, external events and department outings. 

  • Work closely with Corporate Sales to deliver superior service and complete fulfillment and execution of all contractual assets.

  • Attend cross departmental weekly meetings and communicate updates to the team

  • Liaison with Vikings Entertainment Network and App team relating to technology integration with partnership activations.

  • Strategize with SMG as it relates to sponsor presence for non-Vikings events. 


  • Bachelor’s Degree in Marketing or a related field is required
  • 10+ years in marketing partnerships, preferably in the sports or entertainment industry
  • Experience in managing adverse situations
  • Extremely customer focused (both external and internal customers)
  • Experience with Disney Institute Training or similar preferred
  • Proven history in managing relationships with key stakeholders (internal, partners, agencies, suppliers, executives)
  • Must be able to thrive in a deadline-driven environment while being proactive and flexible in the face of change and last minute requirements
  • Strong organizational skills
  • Demonstrated experience leading and motivating a team
  • The ability to work extended hours including evenings, weekends and holidays

CONFIDENTIALITY REQUIREMENTS:  This position may require the individual to have access to confidential records and information.  To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to perform physical tasks such as lifting and moving boxes etc.
  • Ability to sit or stand for long periods of time
  • Ability to navigate stadium

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Standard office for regular office hours, on-site events

Note: This position was originally posted on the Vikings employment site. To ensure that your application is considered for this position, please click here to apply for this job on the Vikings employment site.

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